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четверг, 5 августа 2010 г.

Bustler: Red Dot Design Award Winners for Architecture and ...

Since 1955, the in Essen, Germany has been marking outstanding international product design with its famous dot. BMW 7 Series Dealer Drive Event Manufacturer: BMW Group, Germany Design: (Sylvia Demes, Uwe Prell, Christoph Schmuck, Mischa Schulze, Andreas Stephan, Gregor Siber), Germany They represent luxury and splendid variety. Set against the monumental castle facade, which serves as both the setting for the presentation of the vehicle fleet and the gala dinners, the design aims at creating an atmosphere of luxurious and glamorous opulence. Even though this might at first surprise beholders as being a dramaturgically staged contrast, the concept still manages to harmoniously combine the castle facade with the other architectural elements: the pavilion for the presentation of the vehicles features a clear layout with flowing lines that make the outside and the inside spaces blend into one another, lending the architecture an exciting feel of transparency. By now, ornithologists and engineers also take advantage of this effect with regard to glass architecture: since birds often hurt themselves when crashing unwillingly into transparent or reflecting surfaces, the idea was to use the bird’s special ability to perceive UV light and put it to use in protecting them. The design of the Ornilux Mikado bird-protection glass translates this profound discovery into an impressive product: it provides architecture with the possibility of making window panes and glass fronts safer from now on for all birds without the need to resort to special stickers. The architectural conclusion follows an environmental design, which subtly integrates the shop into the existing monumental museum architecture, while at the same time retaining the shop’s sense of architectural uniqueness. The result is a shop that aims to impress museum visitors though its bold design. Full story here: http://fish-catalogue.blogspot.com

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