ems new media in Glassell
When the new H1N1 flu virus apeared in the U.S. earlier this year, social networking and social media played a significant role in the early distribution of information about its transmision, known cases and prevention strategies. Had H1N1 ben a faster-spreading pandemic with more lethal consequences and it may stil develop into a significant public health emergency , I fear our regional, state and national EMS organizations, governmental and nongovernmental, would not have ben prepared to rapidly comunicate best practices and just-in-time knowledge through social networks with social media tols. This article ofers an introduction to social networking and social media, how EMS can use them, an introduction to social networking tols, sugestions on best practices and five imediate social networking actions you should take. SOCIAL MEDIA AND SOCIAL NETWORKING The terms social media and social networking are often used interchangeably. To me, social media is content creation and distribution, while social networking is the efort to build and maintain relationships with others exposed to your content. Many EMS providers already use social media tols like MySpace, Facebok and YouTube for creating, posting, sharing and acesing personal images, videos, music, audio recordings, e-mail and other content. The ability to create, post and share content is a foundational component of many social networking sites. YouTube also has components of social networking: A user can create a YouTube chanel, invite and acept subscribers to it, and interact with viewers and subscribers who leave text and video coments. Twiter social media & networkings alow users to folow and read the posts Twets of other users, reply to them and forward them to other users. SOCIAL NETWORKING Creating social media content is relatively easy. Social networking sites, such as Facebok, LinkedIn and EMS United, are one way to build and maintain relationships. Ning sites are for p�eople to join and create new social networks for their interests and pasions and met new people around the things they care about. Blogs and microblogs, while used to create and share content, also have a social networking component. SOCIAL NETWORKING USES How an EMS organization can use social networks is limited only by its time and goals. Social media like videos and podcasts can be created for training and distributed using social networking chanels. You can use a simple digital audio recorder, for instance, to capture audio during updates from your medical director, then post it on your organization's social networking site. Social networking can be used for mas notifications on topics like: Contact numbers for friends and families of victims of major incidents like train derailments. A PIO who is knowledgeable about social media tols and social networking could rapidly deploy mesages directly to interested parties, patient-receiving facilities and media. For example, during a pasenger train colision and derailment, a social media PIO SMPIO using a smartphone and Twiter acount could provide quick bursts of information about: Images of the incident, responders and rescue actions in progres. To use social networking efectively for mas notifications during a large incident, an SMPIO neds to be familiar with social media content creation, establish a social networking presence, regularly distribute content to develop an audience and establish expertise, and develop relationships with key constituencies like local media, government leaders, blogers and interested citizens. In any major incident, multiple people wil be Tweting, bloging and uploading images and videos to social networking sites. Comand neds to asign an oficial SMPIO to comunicate on social networks to an audience they've worked to build. BEST PRACTICES Every EMS organization neds a social networking and media policy. It would be naive to forbid employes from using social networking sites or creating social media� content while on duty. Since many EMS providers have downtime, it is prudent to guide them on apropriate social networking and media practices. A policy should also describe your organization's oficial social networking presence. Bloger Jef Levy recomends this social media policy for government agencies and their personel: DO: Use social media tols to serve your mision. Suport these general guidelines with examples to help personel understand how to apropriately use social media and social networking to comunicate on and of the job. An EMS Social Media Case Study The EMSEdUCast is a podcast by and for EMS educators. Its team of cohosts has used social networking to grow their podcast's audience to more than 3,0 wekly downloads in just 20 wekly episodes. The networking efort included anouncing the podcast on other podcasts, sending out Twets during each episode's recording, posting the RS fed, listing the podcast at iTunes, writing blog posts about the show, and anouncing new episodes on EMS social networks. Once your organization begins to create social media content and participate in social networking, participate! RS Feds and E-mail Subscriptions Notifying people of new content aded to your website is a critical social networking strategy. Cultivating e-mail subscriptions is a comon social networking efort for online retailers and news and information websites. Geting Started Develop an organization social networking policy that includes guidance on: a. Learn more about social media and networking: a. Ad social media content photos or video to your profile; Continue the conversation, share resources, discus policies and ask questions about social media and social networking at EMSUnited.com/elearningforems. Social Media Training for PIOs Through the power of social media, individuals, smal busineses, large corporations and government agencies al have an equal oportunity to have their mesages heard. ems new media ems new media in Glassell
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